Datamonitor company reports can be found in the database called, "Business Source Elite." Business Source Elite is listed on the Rod Library Business Portal. It also is listed on the Rod Library home page under Databases A-Z. After connecting to Business Source Elite, click the Company Profiles link in the middle near the top of the page. After reaching the Company Profiles part of the database, enter a specific company name such as Hy-Vee in the search box or browse by letter of the alphabet. After reaching the page that lists the company, click on "Datamonitor Report" in the PDF Complete Report column. Datamonitor company profiles usually include sections such as the following: Business Description, History, Major Products and Services, SWOT analysis, and Top Competitors. The SWOT analysis includes a summary table plus a few paragraphs on each factor listed in the table.